
STORIES
change
SYSTEMs

In a world of instant content... We focus on what can’t be automated.
At Pages For Good...
Every voice matters.
Every story has power.
Every page carries responsibility, trust, context, lived experience and human judgement.


Who We Are.

We’re an equity-centred strategic communications advisory supporting leaders who work in complex public, health, and community systems.
We help our clients listen deeply, think critically, and communicate with clarity and care — especially when issues are sensitive, politicized, or high-stakes.
Our role isn’t just to help you say things better.
It’s to help you decide what should be said, when, and why.
Who We Help.
Since 2017, we've worked with hundreds of good people who make communities stronger — nonprofits, charities, community health centres (CHCs), public agencies, and leaders committed to equity and change.
What We Do.
We help organizations make confident communication decisions grounded in evidence, equity, and lived experience — and then translate those decisions into clear strategies, trusted narratives, and practical tools.
While AI can assist with drafting and production, our work centres on strategy, accountability, and human insight — the parts that cannot be automated.
ENGAGE
We listen deeply and facilitate engagement that builds trust, surfaces power dynamics, and ensures community voice meaningfully shapes decisions, not just reports.
EVALUATE
We turn data and lived experience into insight leaders can stand behind, supporting funding, strategy, and accountability in complex systems.
EMPOWER
We equip teams with the confidence, language, and tools to communicate clearly in moments of change, risk, and scrutiny, without losing values or trust.
Our Services.

We don’t just produce communications materials. We provide strategic counsel, helping leaders navigate uncertainty, risk, and public trust before words ever reach the page.


STRATEGIC COUMMUNICATIONS & NARRATIVE LEADERSHIP
We help organizations clarify their voice, values, and narrative, ensuring what they say aligns with who they serve, what they stand for, and the impact they are accountable for.
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Executive communications counsel
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Message and narrative development
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Narrative and reputational risk assessment
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Sensitive issue and change communications
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Crisis and issues communications
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Ethical use of AI in communications

COMMUNITY ENGAGEMENT & CONSULTATION
We design and facilitate meaningful community engagement that goes beyond checkboxes. We ensure community voice genuinely shapes programs, policies, and priorities.
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Community consultations and listening sessions
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Needs assessments and environmental scans
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Focus groups, interviews, and facilitation
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Youth and stakeholder engagement strategies
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Town halls and staff engagement

EVALUATION, AUDITS & IMPACT REPORTING
We turn data and lived experience into insight leaders can stand behind, supporting funding, strategy, and accountability in complex systems.
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Communications and narrative audits
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Program evaluation and impact measurement
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Logic models and theories of change
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Evaluation reports and data storytelling
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Practical, decision-ready recommendations

TRAINING & CAPACITY BUILDING
We equip leaders, boards, and teams with the confidence, language, and tools to communicate clearly during change, risk, and scrutiny, without losing values or trust.
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Executive communications coaching
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Crisis communications and media training
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Storytelling for health equity
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Internal communications training
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Customized team and board workshops
Why Choose Us.

#1
Human Judgement in an Automated World.
We understand the role of AI — and its limits. Our work is grounded in lived experience, ethics, and accountability. We stand behind our recommendations and help leaders navigate complexity with confidence, not shortcuts.
#2
Equity-Centred and Community-Driven
We start with listening. We centre lived experience so your strategies and stories reflect the reality of the community you serve.
#3
Clarity and Strategy You Can Trust
Our team will turn community insights into clear, actionable communication — and manage everything from consultation to writing to design so your message moves people and systems.
#4
Timely. Transparent. On Budget.
We honour your timelines, follow a clear and collaborative process, and deliver high-quality work that respects your resources. No surprises — just strategic communication that strengthens your mission.

